8:30am-8:45am

Welcome and Opening Remarks
John H. Graham IV, CAE, Chairman of the Board of Directors, BBB Mobile Giving Foundation

8:45am-9:15am

Jim Manis, Founder and CEO, BBB Mobile Giving Foundation
The Current State of Mobile Giving and Donor Engagement

9:15am-9:50am

Scott Pearl, Chief Marketing Officer, Association of Fundraising Professionals (AFP)
The Evolving State of Fundraising: How Mobile Giving Fits
Fundraisers have a wide range of tools to help them engage donors and raise money, and mobile giving is latest technology at their disposal. How does it affect other methods of raising funds and what does the future hold for fundraisers and development professionals? This keynote address will cover the AFP’s vision for how mobile giving fits into the larger fundraising tool kit.

9:50am-9:55am

Wrap and transition

9:55am-10:30am

David Asheim, President, Give by Cell
Mobile Giving 101: An Introduction to the Basics
What is mobile giving? How does it work? This introductory session will cover the topics and best practices that every nonprofit organization needs to know to achieve success in their text-to-give campaigns. For more experienced charities in mobile giving, this session offers a nice refresher on the basics.

10:30am-10:45am

Break

10:45am-11:20am

Peter Panepento, Assistant Managing Editor, The Chronicle of PhilanthropyAnalyzing Consumer Adoption of Mobile Giving from an Industry Perspective
How is the non-profit industry embracing mobile giving? Learn from one of the leading influencers in the space, Peter Panepento, as he merges research and anecdotal findings to give a proper perspective on how far mobile giving has come and where it is yet to go.

11:20am-11:25am

Wrap and transition

11:25am-12:00pm

Lara Koch, Mobile Communications Manager, The Humane Society of the U.S.A.
Sam McKelvie, Head of Mobile Strategy, Mobile Commons
Converting Donors into Something More through Active Engagement
You ran a text-to-give campaign and realized tremendous success. Fantastic! What’s next? Converting those donors into engaged enthusiasts for your cause. This session will explore fundamental activities to begin the process of turning your donors into lifelong contributors.

12:00pm-1:05pm

Lunch

Art Taylor, President and CEO, BBB Wise Giving Alliance
Focus on Transparency and Accountability as Key Drivers to Ensure Consumer Trust in Mobile Giving

Bennett Weiner, COO, BBB Wise Giving Alliance
Why Mobile-Giving Standards are Vital to Technology Innovation and Consumer Trust

1:05pm-1:10pm

Wrap and transition

1:10pm-1:45pm

Michael Becker, Managing Director, North America, Mobile Marketing Association
Driving Awareness and Engagement through Mobile Advertising
Public service announcements on TV and radio that support worthy causes occur all the time. How often do they occur on consumers' mobile phones, the most personal of devices? In the near future, the answer will be "all the time." Find out how mobile and online advertising specifically for non-profits can represent a true game-changer for cause-related marketing and driving donor engagement.

1:45pm-1:50pm

Wrap and transition

1:10-2:25pm

Case Study Presentation: Lessons Learned from the Trenches
Tim Sawer, VP Channel & New Product Development, World Vision
John Overy, Director of Mobile, World Vision
From Raining in Seattle to Running in Chicago: Lessons Learned from Three Diverse Mobile Marketing Campaigns
World Vision will share insights gained from leading three very different mobile marketing campaigns: Creation 2012 (an outdoor music festival) + Night of Joy (a two night event at an internationally recognized theme park) + 2012 Chicago Marathon.

2:25pm-2:30pm

Wrap and transition

2:30pm-3:00pm

The Rise of Mobile: Review of mobile
Michael Carter, President, Olson
Eliminating the Confusion of Mobile to Increase Engagement
Review of how mobile is used to increase engagement for charities. This session will provide an understanding of the mobile channel, its uses and understandings for gaining stronger donor engagement.

3:00pm-3:10pm

Break

3:10pm-3:40pm

Case Study Presentation: Lessons Learned from the Trenches Derek Donovan, Vice President, Fisher House Foundation
Key Insights on New Demographics: Captivating an Audience Through Radio
Fisher House Foundation will share insights on how to maximize mobile giving donations through a captive audience via radio. This session will also address the differences in demographics of online, call-in and listener donors.

3:40pm-3:45pm

Wrap and transition

3:45pm-4:20pm

Mateen Aini, CEO and Co-Founder, Plyfe / Founding Member, Palindrome Advisors
How Social Media Drives Donor Engagement & Mobile Giving
Social media plays a key role in engaging and deepening relationships with donors. How can you move beyond the "shiny object syndrome" that makes for a shallow social marketing program and build powerful networks that let the supporters you have attract the supporters you want? This session will discuss a specific approach to building just such an enduring asset and the ways to tap it in support of your mobile-giving program.

4:20pm-4:25pm

Wrap and transition

4:25pm-5:00pm

Moderator: David Farnes, COO, CWTA

Oktay Dogramaci, Director, Product Management – Cause-Related Solutions
Elva Lima, Executive Director, Public Relations, Verizon Wireless
Lisa Clowery, Director, National Corporate Relations, Breakfast Club of Canada Executive, Verizon Wireless
Mobile Innovation: “Rising Tide Raises All Ships” for Mobile-Giving Industry Players
Mobile giving is the intersection between North America’s nonprofit organizations, mobile marketing and mobile technology providers, and the nonprofit communities, all working for the enrichment of the communities in which we work and live. How do these various groups work together to grow and optimize the medium, and truly help each other? This session will cover the interdependencies between all of the players in the ever-evolving mobile-giving space and what it means for the future of the medium.

5:00pm

Jim Manis, CEO and Chairman, Mobile Giving Foundation
Closing Remarks