Program Agenda

 


We have gathered some of the leading experts in mobile giving, mobile marketing, non-profit development and fundraising, and corporate social responsibility to expand your knowledge of deploying innovative, cause-related mobile campaigns.

Please click here to view the speakers for the event. We will continue to updated this page with additional speakers and presentations.

 

 

8:30-8:45am

Welcome and Opening Remarks
John H. Graham IV, CAE, Chairman of the Board of Directors, BBB Mobile Giving Foundation

8:45-9:15am

Jim Manis, Founder and CEO, BBB Mobile Giving Foundation

Optimizing giving in a mobile first world

9:15-9:50am

Porter Mason, Director, Digital Platforms at the U.S. Fund for UNICEF

Topic: Power of Mobile Engagement and Fundraising

Mobile and online donations have received a lot of media attention, and social media is currently being touted as the solution for all funding woes (engage them and they will donate), this talk will speak to the growing success of mobile based campaigns from fundraising to emergency relief.

9:50-9:55am

Transition

9:55-10:30am

KEYNOTE: Aria Finger, COO, DoSomething.org; President, TMI

Topic: Richness of Data from Mobile Engagement

This session will provide a better understanding of the richness of data from mobile engagement addressing the importance of cross channel promotion as critical for NPOs to increase adoption and value mobile as a core channel.

10:30-10:45am

Break

10:45-11:20am

Panel Discussion

Peter Panepento, Vice President of the Network, Council of Foundations
<moderator>


John Overy, Director Mobile Technology, Mobilization, Worldvision

Brian Cox, Dir. Online Engagement, Brand Strategy & Marketing, United

Way Lisa Kagel, Senior Director, Digital Strategy and Experience,

American Red Cross Topic: Evolution of Mobile for the Social Good

Topic: Evolution of Mobile for the Social Good
 

This panel will address the evolving opportunities using the mobile channel for social change including the use of apps, social networking and upcoming trends for fund-development opportunities. It’s about rethinking mobile as more than a fundraising tool but rather an engagement tool.

11:20-11:25am

Transition


11:25am-12:00pm

Topic: Turning ads into fundraising opportunities through mobile

Michael Becker, Co-Founder, mCordis

Turn traditional ads promoting your events into fundraising opportunities by including a message that prompts readers to text the organization to get involved and donate. This session will address the value of mobile in advertisements including text, QR codes and video.

12:00-1:05pm

Lunch Session

Updates to Best Practices & Guidelines for mobile engagement

Scott Delacourt, Partner, Wiley <moderator>
Bennett Weiner, COO, BBB Wise Giving Alliance
Cindy Lott, Exec. Dir. &Senior Counsel to the National State Attorneys General Program at Columbia Law School

This session will provide insight as to the current practices associated with mobile donations. It will address the guidelines that every nonprofit needs to know to achieve success in their text-to-give campaigns.

1:05-1:15pm

Transition

1:115-1:40pm

Open Discussion

Jim Manis, Founder and CEO, BBB Mobile Giving Foundation

Open dialogue with the attendees! Come prepared with any questions – nothing is off limits as this session opens up to a candid dialogue about the industry happenings.

1:40-1:45pm

Transition

1:45-2:20pm

Topic: Messaging Technologies and Tactics for NPO's to Stay Relevant

Tim Miller, President, SUMOTEXT
This session will address the various tactics for NPOs to incorporate into their mobile strategies including:

• LBS: Location-based services for National NPO's to associate subscribers and donations with local groups and chapters
• StarStar Numbers: Engaging constituents with Abbreviated Dial Codes (ADC's)
• MMS: The tangible and intangible benefits of leveraging multimedia messaging
• Passbook: How NPO's can get into the Mobile Wallet
• Messaging Tactics: 6 strategies the pros use to impact conversions and sustain loyalty

2:20-2:25pm

Transition

2:25-2:55pm

Case Study: Humane Society, United States

Lara Koch, Mobile Communications Manager, The Humane Society of the United States

This session will provide details of a real-world case study from the experiences in using mobile giving for the Human Society in the United States.

2:55-3:05pm

Break


3:05-3:35pm

Panel – Mobile Experts

Chantal Tode, reporter, Mobile Marketer

Sonia Vahedian, VP of Operations & Carrier Compliance, MGF

Lars Hjoerne CEO, Connect2Give

John Overy, Director Mobile Technology, Mobilization, Worldvision

Lloyd Cotler, Mobile Strategist, Mobile Commons

Topic: Going Mobile: Tips for Fundraisers

 

This session will address key considerations for advancing your mobile programs.

• Offer participants at special fundraising events the option of giving by text, or use quick response, or QR, codes to direct them to your Web sites donation page.

• Develop e-mail campaigns that appeal to smartphone users by sending messages with links to donation pages and simple images that are easy to read on mobile devices.

• Create campaigns that take advantage of a smartphones capabilities and the ways people view and share information on such devices.

3:35-3:40pm

Transition


3:40-4:15pm

Katherine Winchester, Manager for the Mobile Giving Foundation Canada

Topic – Impact of Monthly Recurring Gift Features

This session will address the impact that monthly recurring gift functionality has had on mobile giving programs in Canada since becoming available in late 2012. This will be explored through a review of Canadian case studies, and through a review of impact overall in terms of averages across all programs utilizing the monthly gift feature.

4:15-4:20pm

Transition

4:20-5:00pm

Closing Remarks:  Art Taylor, BBB MGF


 

Sponsors

 


 

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